Ludovica Serafini+Roberto Palomba, architects and designers, founded the firm Palomba Serafini Associati in 1994 in Milan.

Their hallmark has emerged from their ability to combine a contemporary vision of society and user needs with a vast knowledge of the historical and cultural roots of design, producing results that fuse the past with the future. This unique and personal approach makes them particularly sensitive to issues of functionality and the need to create products that will last.

The firm is primarily involved in architecture, design, art direction, and communication and marketing consulting. They collaborate with several leading international Design companies and their projects have been awarded numerous international prizes. Architect Roberto Palomba has been a professor at Politecnico di Milano, Industrial Design degree program, since 2003. They have been collaborating with Zanotta since 2004.